The new BMW X2, an icon of the X range, arrives in Italy on the weekend of 16-18 March. A car with a cool and rebellious character that shows BMW’s desire to redefine, once again, the rules of a segment. It does so with a Sport Activity Coupé with a sporty duality that combines the robust volumes of a BMW X SAV with the agile lines of a BMW Coupé, fully expressing the character of the X-ness: the ability to generate extreme emotions in those who see it, in who is driving it.
Young, dynamic and extrovert. The new BMW X2 is the most urban car of the X range. A unique car, able to reinterpret the founding values of the BMW brand in a modern, eclectic, extra-ordinary way. Precisely this innovative nature gives it the role of brand-shaper. The new BMW X2 does not follow the rules, but it distorts them to such an extent that it represents a new beginning for the BMW Brand. Thanks to a strong personality design and suspension suspension, the BMW X2 adds liveliness to old habits and brings the pleasure of driving to levels never before experienced in this segment of vehicles.
BMW X2 is aimed primarily at young people and those who are young in spirit. It is aimed at a type of client who lives in urban areas, leads an active life and is strongly connected to the digital world. In fact, the new BMW X2 is BMW’s first “digital native” car. He speaks the language of the “future” and the tech-addicted customers. Attracts the looks of a new target, younger and more active on social networks, who wants to emphasize his individuality with everything he does.
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